A performance creatives agency sits at the overlap of creative and results.

We don’t make content for aesthetics alone. We research audiences, build testing systems, produce multiple creative angles, and scale what performs.

Creative is treated like a growth lever, not decoration.

We’re platform-flexible. Core channels include TikTok, Instagram, Facebook, LinkedIn, YouTube, Xiaohongshu (RED), and other platforms where your audience actually scrolls and buys.

We recommend a mix based on your ICP and goals, not trends.

Both.

Organic builds trust, community, and demand. Paid ads scale those winners faster.

We can manage ads fully or collaborate with your existing media team while we focus on high-performing performance creatives.

We’re industry-agnostic but performance-obsessed.

We commonly work with beauty, wellness, F&B, lifestyle, clinics, education, retail, SMEs, and B2B brands.

If your brand needs attention, trust, and conversion, we can build the system.

Yes.

We tailor strategy and creative to B2B behaviour — more credibility, clarity, and POV-led value.

B2B performance creatives are about trust and objection-handling first, then conversion.

Very.

DTC brands live and die by creative performance.

We build scroll-stopping ads and rapid testing packs that improve CTR, lower CPA, and keep ROAS compounding.

Social strategy, content systems, short-form video, social media management, community engagement, UGC/creator performance ads, campaign content, and performance creative testing packs for paid channels.

Typically: strategy, monthly calendars, content creation (video + static + carousel), posting/scheduling, community management, and reporting.

Scope adjusts based on platforms and output needs.

Yes, if that’s what you need.

But our best work happens when strategy and execution go together — because performance depends on fast iteration, not just planning.

Yes.

We produce platform-native videos for TikTok, Reels, YouTube Shorts, ads, and campaigns.

We focus on retention and conversion pacing, not just cinematic prettiness.

Not necessarily.

Founder-led content works well, but we can execute voiceover formats, UGC-style edits, product-led storytelling, or creator-based videos depending on your comfort and audience.

Yes.

We can structure UGC scripts, direction, and QC, and work with your creators or help source talent.

The goal is believable, native content that sells without sounding scripted.

We don’t guess.

We research your niche, competitor winners, audience triggers, platform patterns, and offer objections.

Then we build a hook/angle bank that becomes a repeatable idea engine.

Expect early improvements in reach and engagement within 4–6 weeks.

Stronger lead/sales impact usually compounds over 8–12 weeks once winners are identified and scaled.

Reach, retention/watch time, saves/shares/comment velocity, profile actions, clicks/DMs, and paid performance metrics like CTR, CPA, ROAS when ads are involved.

We don’t promise magical numbers.

We promise a system that improves performance predictably through research, testing, and scaling. Growth is built, not wished for.

Depends on your package and goals.

We scope based on what your funnel needs, not arbitrary post counts.

Quality + consistency beats spam output.

Yes. We keep your brand identity consistent but adapt it for platform-native formats so you don’t look like a brochure in a feed.

Yes.

Captions and scripts are a key performance lever.

We write hooks, story arcs, and CTAs to stop scrolls, hold attention, and drive action.

Yes, with adaptation.

We don’t copy-paste. We adjust pacing, framing, and hooks per platform so content feels native and performs properly.

We design for behaviour: hook-first openings, fast pacing, pattern interrupts, clear payoff, and platform-native storytelling.

It’s built for how people actually scroll.

dfrnt STUDIO is your always-on growth engine — consistent monthly performance content and strategy.

dfrnt SHARK is speed + impact — high-velocity short-form and aggressive testing to win quickly and scale winners faster.

Judy Tay is GM of dfrnt STUDIO, driving strategy and scalable performance systems.

Sharlyn is GM of dfrnt SHARK, a high-performing content creator known for viral, conversion-driven short-form execution.

Yes.

We can be your outsourced engine or plug into your internal team.

We’re comfortable collaborating with media buyers, brand managers, and creative leads.

We start with a strategy call, then gather access, brand/offer context, and past performance data.

We build pillars, hook banks, and your first month plan, then begin production.

Your business goals, offers, target audience/ICP, brand guidelines, past campaign results (if any), and any existing assets.

If you don’t have data, we’ll start with research-led testing.

Yes. We take campaign sprints for launches, promos, events, or seasonal pushes.

We’ll recommend a sprint or retainer depending on your growth stage.

Pricing depends on output volume, platforms, production needs, and whether you’re doing always-on or sprint work.

We scope based on what’s required to hit goals, not generic bundles.

If you want social that drives real business outcomes and you’re open to testing, iteration, and bolder platform-native creative, we’re a fit.

If you want safe content and vanity metrics, we’re probably not your people.