Dfrnt

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Performance Creatives Agency in Singapore

Scroll-stopping content that don’t just look good but also convert.

If your ads are burning budget, the problem usually isn’t targeting.
It’s creative.

 

dfrnt is a performance creative agency in Singapore. We create scroll-stopping, high-converting ad creatives for Meta, TikTok, YouTube, and other paid channels built to lift CTR, lower CPA, and scale revenue.

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3–5 creative angles tested

3.4x more return on ad spend

20–40% CTR lift

500K+ reach generated

Trusted by world-class brands and organisations of all sizes

Performance creatives: the ads that actually earn their budget.

Performance creatives are scroll-stopping ads built to drive measurable results — clicks, leads, sales — not just “nice branding.”

Instead of betting everything on one hero idea, we run a creative engine: multiple hooks, angles, and formats tested fast, losers killed early, winners scaled hard.

And with CPMs rising, attention shrinking, and every feed looking the same, this is the only way to stay profitable.

If your ads aren’t getting better month to month, it’s not your targeting, it’s your creative system.

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"dfrnt helped us turn LinkedIn from a dusty logo page into a real authority channel.We started getting inbound conversations we weren’t getting before.”

Ethan Tan

Director of Annexion Partners

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Increase in Engagement

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Other Services

Bespoke social media marketing plans for your business.

LinkedIn Content

B2B doesn’t have to be boring. We craft LinkedIn content that builds authority, sparks real conversation, and turns decision-makers into leads.

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Vertical Mobile-First Content

Scroll-stopping, thumb-friendly, built for Reels, TikTok, Shorts and Stories. Short-form content engineered to win attention fast and convert harder.

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Meta Marketing

From awareness to action, we create Meta-native creatives and campaigns that cut through the feed, drive clicks, and scale results on Facebook & Instagram.

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Social Media Management

Strategy, posting, community, reporting handled end-to-end. We keep your socials consistent, on-brand, and performance-led so you grow without babysitting the feed.

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Production

Big ideas, clean execution. We produce high-impact shoots and content assets that look premium, feel native, and perform across every platform.

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Live Streaming

Real-time content with real results. We plan and run live streams that hook audiences, boost engagement, and move viewers from “watching” to “buying.”

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Simple answers to your social media questions.

Performance creatives are ads designed to drive measurable results — clicks, leads, sales, ROAS — not just look nice.

Instead of relying on one “hero” concept, performance creative is a system of testing different hooks, angles, formats, and messages to find what converts, then scaling the winners.

Think creative that acts like performance marketing.

Normal ad creatives often prioritise aesthetics or brand storytelling first.

Performance creatives prioritise conversion and data-backed iteration. They’re built for scroll behaviour, platform-native formats, and rapid testing.

You still get great design and storytelling — but every asset is accountable to results.

Performance creatives work anywhere paid media runs.

We most commonly build them for Meta Ads (Facebook/Instagram), TikTok Ads, YouTube Ads/Shorts placements, and LinkedIn Ads.

The system stays the same: platform-native, hook-first, test-and-scale. The execution adapts to the channel.

No.

While short-form video is a major lever, performance creatives also include static ads, carousels, motion graphics, UGC-style content, and multi-format creative flows.

Sometimes a strong static outperforms video when the offer and hook are framed right.

Because targeting can’t save boring creative.

In 2025, creative is the main performance lever. If your ads blend into the feed, your CTR drops, your CPM rises, and your CPA spirals.

Performance creatives fix that by making your ads scroll-stopping and conversion-aware.

Performance creatives typically improve thumb-stop rate, CTR, CPA/CPL, ROAS, and retention curves.

The goal isn’t just a short spike — it’s consistent improvement over time through better hooks, clearer messaging, and smarter creative testing.

It depends on scope, but most campaigns benefit from 3–5 angles with multiple hook/format variations.

We don’t test for fun — we test to learn fast, kill weak ideas early, and scale what works predictably.

Yes.

Many clients already have in-house media buyers or a performance agency.

We plug in as the creative engine — producing testing packs and monthly iterations your media team can run, learn from, and scale.

We can, but it’s optional.

Our core lane is performance-led creative + testing strategy.

If you need full-funnel media management, we can scope it. If not, we work seamlessly with your current buyer.

You’ll usually see early indicators within 2–4 weeks (better CTR, watch time, engagement quality).

Bigger outcomes like CPA drops and ROAS gains typically compound over 6–8 weeks, because creative winners need testing cycles to emerge and scale.

Any brand running paid ads. But especially:

  • DTC/e-commerce brands

  • beauty, wellness, lifestyle, F&B

  • education and enrichment

  • clinics and services

  • B2B offers with high consideration

If you rely on paid media to grow, you need performance creatives to stay profitable.

Yes — they just look different.

B2B performance creatives focus more on credibility, clarity, and POV than entertainment.

We test messaging angles like pain points, proof, outcomes, and authority triggers to drive enquiries and pipeline.

Yes.

We design UGC-style ads that feel native, believable, and not overly scripted.

We can work with your creators, source talent, or structure content so it performs like creator content but sells like an ad.

We need your offer details, target audience/ICP, past ad performance (if any), brand guidelines, and any existing creative assets.

If you don’t have past data, that’s fine — we’ll start with research-led testing.

Because we’re performance-creative at the core — and not many agencies can do both.

Most creative shops make pretty ads but don’t understand how ads actually work; most performance teams understand numbers but can’t build scroll-stopping creative that sells. We live in the overlap.

We research the category, map hooks and angles, build a real testing system, and iterate fast so your ads earn attention, convert, and get better every month.

Claim Your Free Growth Strategy Session

In 30 minutes, we’ll pinpoint what’s holding your social and paid creatives back, then map out a clear, performance-led plan to increase reach, leads, and revenue without wasting budget.

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