Dfrnt

Short-Form Content Agency in Singapore

Short content that stops the scroll and does a job.

Short-form isn’t a trend. It’s how people consume everything now. If you want attention, trust, and conversions, you need content built for the first 3 seconds and the last click.

 

dfrnt is a short-form content creation agency in Singapore. We produce scroll-stopping videos and social creatives that fit how TikTok, Reels, Shorts, LinkedIn, and RED actually work — fast, native, and performance-led.

Subscription Form

5K+ New Connections

Boost Ad ROI by 250%

Generate 10K+ Qualified Leads

300% More Profile Views

Trusted by world-class brands and organisations of all sizes

Short Content Creation

In today’s fast paced digital world, short form content is the key to grabbing attention and driving engagement. Whether it’s a quick product demo, a behind the scenes glimpse, or a scroll stopping reel, short content delivers your message clearly and memorably.

We help you create professional short videos and visuals that fit seamlessly across platforms like TikTok, Instagram Reels, YouTube Shorts, and Pinterest. Each piece is crafted to align with your brand’s voice while being optimized for maximum reach and shareability.

"dfrnt challenged our assumptions, tightened our messaging, and turned our offers into content people genuinely wanted to watch."

Matt Collier

Founder, DignifyX

0 %

Content Efficiency

0 M+

Total Campaign Reach

From bold ideas to tangible impact.

Short-form content is where attention is won now — on TikTok, Reels, Shorts, LinkedIn, and everywhere people scroll fast and decide faster. 

But good short-form isn’t “just shoot and post.” It’s a system: sharp hooks, native formats, and repeatable series that keep your brand visible and your audience moving toward action. 

If your short content isn’t stopping thumbs and building demand, you’re leaving growth on the table.

1

Discovery Call

We get clear on your goals, audience, offers, and what “winning” looks like for your short-form funnel.

 

2

Research & Plan

We study your niche, competitors, and platform patterns, then map scroll-stopping pillars, series, and a monthly content plan.

3

Design & Build

We script, shoot, and edit high-velocity short-form with hook-first pacing, native storytelling, and conversion intent.

4

Launch & Optimise

We publish, track performance, refine formats, and scale what works — so results compound, not plateau.

Simple answers to your social media questions.

Short-form content refers to vertical, mobile-first videos and social assets, typically 6–60 seconds, designed for fast-scrolling platforms like TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, LinkedIn short video, and Xiaohongshu (RED).

The job of short-form isn’t to be long-winded — it’s to hook fast, retain attention, and drive a clear action.

Because attention has moved.

Audiences discover brands through short videos more than traditional ads or long posts.

Short-form content gives you cheap organic reach, fast trust-building, and scalable creative you can turn into ads.

If you’re not showing up in short-form, you’re invisible in the places people actually browse.

We create short-form for TikTok, Instagram Reels, YouTube Shorts, Facebook/Meta placements, LinkedIn short video, and Xiaohongshu (RED).

We also adapt for other channels when it fits your audience.

Same core system, executed native to each platform.

What wins most often: hook-first POVs, pain-point to solution arcs, product demos, before/afters, mini-education, founder/expert talking cuts, reviews/testimonials, behind-the-scenes, and creator-style UGC.

We build recurring series so performance compounds instead of relying on random hits.

Consistency matters more than volume.

Most brands grow well with 3–5 short videos per week per core platform, plus Stories/secondary assets.

We recommend cadence based on your niche, funnel goals, and production runway — so output is sustainable, not a burnout sprint.

Yes.

We don’t expect clients to “come up with ideas.”

We research your category, competitors, and audience triggers, then build a hook + angle bank and monthly plan.

Scripts are written to match your brand voice and platform behaviour.

Yes.

We run end-to-end production: concept → script → shoot direction (on-site or remote) → edit → captions/on-screen text → final packaging.

Everything is paced for retention and built to feel native, not like an ad trying too hard.

Not necessarily.

Founder-led content can work brilliantly, but we can also create formats using voiceovers, product-led edits, UGC/creator-led styles, screen recordings, animations, and narrative cuts.

We’ll choose what fits your comfort level and audience best.

Yes — when it’s built for the funnel.

Short-form builds discovery and trust quickly, then drives action through clear CTAs, DM prompts, link pathways, and retargetable storytelling.

Many brands use short-form as the top of a conversion engine, not just an awareness trick.

Yes, with adaptation.

We can slice long-form videos, webinars, photo shoots, blogs, or ads into high-retention vertical shorts.

But we don’t copy-paste — we re-cut for pacing, hooks, and platform-native framing so it performs properly.

You’ll usually see early lift in reach and engagement quality within 4–6 weeks as we refine hooks and formats.

Stronger conversion impact tends to compound over 8–12 weeks once winning series are scaled and reused.

We look at what signals real growth: watch time, completion rate, saves/shares, comment velocity, profile actions, DM starts, clicks, and follower quality.

For paid variants we track CTR, CPA, ROAS, and retention curves.

Most agencies either make pretty videos or chase trends blindly.

We do neither.

Our short-form is research-led, hook-first, platform-native, and built for testing and scaling.

Performance is the brief, not the afterthought.

Yes.

B2B short-form works when it’s credibility-led: quick insights, POVs, case bites, objection-handling, founder expertise, and trust signals.

Short-form is a fast way to build authority before a sales conversation even begins.

Because we’re performance-creative.

Not many teams can do both strategy and short-form execution at speed.

We research what wins in your niche, build a repeatable content engine, and ship scroll-stopping assets that get better every month — not just “look good once.”

Claim Your Free Growth Strategy Session

In 30 minutes, we’ll pinpoint what’s holding your social and paid creatives back, then map out a clear, performance-led plan to increase reach, leads, and revenue without wasting budget.