
Most video production agencies can make something cinematic. Very few can make something that performs.
dfrnt is a performance-led video production agency in Singapore. We create platform-native videos for social media and ads — built to stop thumbs, hold attention, and convert viewers into real business outcomes.




Because audiences don’t watch ads anymore. They watch content that feels native. Performance-led video works because it’s designed for the way people scroll now:
Hook-first openings (3 seconds to earn attention)
Platform-native pacing (no slow intros, no overproduced stiffness)
Clear narrative payoff (why should I care?)
Conversion structure (what do you want them to do next?)
Your video shouldn’t just be watched. It should move the audience somewhere.
We specialise in performance-led video production for social media and ads.
That means videos designed for attention, retention, and conversion — not just cinematic polish.
From short-form TikTok/Reels/Shorts to Meta and YouTube ad creatives, everything is built to perform on-platform.
No — and that’s the point.
Traditional houses optimise for “a nice final film.” We optimise for what makes people stop, watch, and act in a feed.
Our production is platform-native, fast-moving, and tied to business outcomes, not just aesthetics.
We produce: short-form social videos, performance video ads, UGC/creator-style videos, product demos, founder/expert talking cuts, brand and campaign videos, event content, and multi-format content suites.
If it lives online and needs to drive results, we can build it.
We produce natively for TikTok, Instagram Reels, Facebook/Meta placements, YouTube/Shorts, LinkedIn video, and Xiaohongshu (RED).
We adapt style, pacing, format, and hooks depending on where your audience scrolls.
Yes — short-form is a core lane.
We script, shoot, and edit vertical, mobile-first videos that are built to stop the scroll quickly and hold attention through to the CTA.
Yes.
We build scroll-stopping video ads for Meta, TikTok, YouTube, and LinkedIn.
This includes hook and angle testing packs, multiple creative variants, retargeting flows, and conversion-driven edits.
Absolutely.
We don’t expect clients to “think of content.” We research your category, audience triggers, and competitor winners, then build hooks, angles, and scripts that fit your brand voice and platform behaviour.
Not necessarily.
Founder-led videos can be powerful, but we also produce voiceover formats, product-led storytelling, UGC/creator videos, interview cuts, or hands-only demos.
We’ll recommend what fits your brand and comfort level.
We start with discovery and goal mapping, then research your niche, build concepts and scripts, shoot (on-site or remote), edit for retention and conversion, and package for platform-native performance.
If you’re on retainer, we iterate monthly to keep scaling winners.
Turnaround depends on scope.
Short-form batches can move in 1–3 weeks from concept to delivery.
Larger campaign/brand videos take longer due to pre-production depth. We’ll set timelines based on your launch needs and output volume.
Yes.
Many clients have internal media buyers or marketing teams.
We plug in as the creative production and testing engine, delivering performance-ready assets your team can run and scale.
We edit and structure for results: hook-first openings, fast pacing, clear payoffs, platform-native framing, on-screen text that sells, and CTA alignment.
Every second earns its keep.
We track performance signals like thumb-stop rate, watch time, retention curves, completion rate, saves/shares/comment velocity, profile actions, CTR, CPA, and ROAS (when ads are involved).
If those aren’t moving, we refine the creative.
Yes.
We can recut old long-form content, campaign footage, webinars, product shoots, or UGC into high-retention, platform-native formats.
Repurposing is often a fast way to increase output without re-shooting.
Because not many teams can do both.
Traditional creatives make pretty videos but don’t understand ads; performance teams know numbers but can’t make scroll-stopping content.
We live in the overlap — research-led, platform-native, high-velocity video production built to convert, not just impress.
In 30 minutes, we’ll pinpoint what’s holding your social and paid creatives back, then map out a clear, performance-led plan to increase reach, leads, and revenue without wasting budget.