dfrnt is a performance-creative social media agency built for brands that want more than noise.
In a world of forgettable feeds, we help brands go from unseen to unmistakable.
dfrnt is a performance-creative social media agency built for brands that want results, not just reach.
We blend sharp strategy with platform-native content to win attention fast — then turn that attention into real business outcomes. Think high-velocity execution, smart testing, and creatives engineered to convert. Bold enough to stand out, disciplined enough to scale.
We blend strategy, creativity, and technology to deliver measurable impact. Our commitment to innovation and client success has made us the trusted partner of brands seeking results that truly matter.
We craft data-driven strategies that drive long-term business growth and brand success.
We craft data-driven strategies that drive long-term business growth and brand success.
A multidisciplinary team that covers everything—strategy, design, and tech—all expert roof.
Trusted by top brands, with a lorem portfolio full of impactful, performance digital campaigns.
We don’t make content for aesthetics. Every hook, visual, and format is built to stop the scroll and push a measurable outcome: clicks, leads, sales.
Most agencies guess. We study your category winners, audience triggers, and platform patterns first so creative decisions are backed by what actually works.
Instead of betting on one big idea, we ship multiple angles and variants, learn fast, kill weak ads early, and scale winners. That’s how performance improves month after month.
Short-form moves fast, and so do we. You get high-velocity output without sacrificing strategy, quality, or conversion intent. No “post and pray.” Just consistent momentum.
Enterprise Digital Strategist
Creative Director
Content Specialist
Social Media Specialist
Social Media Specialist
Social Media Specialist
Social Media Specialist
Social Media Specialist
Master Web Developer
dfrnt is a performance-creative social media agency in Singapore.
We help brands grow through platform-native strategy, scroll-stopping content, and performance creatives built to convert.
Instead of chasing vanity metrics, we focus on measurable business outcomes like leads, sales, and stronger ROI from social and paid ads.
Performance creatives means we don’t separate “creative” from “results.”
Every piece of content or ad we produce is designed to earn attention fast and drive action.
We test hooks, angles, formats, and messages, learn quickly from performance data, then scale what works. Creative that doesn’t convert is just decoration.
Most agencies lean one-sided: creative teams make pretty assets without understanding ads, or performance teams know numbers but can’t make scroll-stopping content.
dfrnt sits in the overlap. We research the category, build a testing system, and produce high-velocity creatives that are both on-brand and conversion-engineered.
We operate as two specialist business units.
dfrnt STUDIO delivers consistent, always-on performance content month-to-month. dfrnt SHARK is built for speed — high-velocity short-form and aggressive testing to win quickly and scale winners faster.
Two units, one shared playbook: make social drive growth.
Judy Tay is the General Manager of dfrnt STUDIO, leading strategy and scalable performance-creative systems.
Sharlyn is the General Manager of dfrnt SHARK, a high-performing content creator with strong viral and conversion-driven short-form results.
Different strengths, same obsession with performance.
We provide end-to-end social growth: social strategy, content systems, short-form video, platform management, community engagement, creator/UGC support, and performance creatives for paid ads.
We also produce campaign sprints and ad creative testing packs for brands running Meta, TikTok, YouTube, or LinkedIn ads.
We’re platform-flexible. Core channels include TikTok, Instagram, Facebook, LinkedIn, YouTube, and Xiaohongshu (RED), plus other platforms when relevant to your audience.
We recommend the right mix based on where your customers actually scroll and buy.
Both.
Organic builds trust and community; paid scales reach and conversion.
We can run ads end-to-end or work alongside your media team while we focus on performance creatives — because creative is the lever that makes ads profitable.
We work with brands that want growth and aren’t afraid to stand out.
Common industries include beauty, wellness, F&B, lifestyle, clinics, retail, education, SMEs, and B2B services.
If your business needs attention, trust, and conversion on social, we can build the system.
Expect consistent improvement, not overnight miracles.
In the first 4–6 weeks, we typically lift reach and engagement quality as we refine platform fit.
Over 8–12 weeks, performance compounds into stronger leads, enquiries, sales, and better ad efficiency once winning hooks and formats are scaled.
We track what maps to business outcomes: reach and non-follower discovery, saves/shares/comment velocity, watch time and retention, profile actions, clicks, DM starts, and paid metrics like CTR, CPA, and ROAS.
We report clearly on what worked, what didn’t, and why.
Yes.
We handle concepting, scripting, shoot direction (on-site or remote), editing, and packaging for platform-native performance.
Whether it’s short-form social, creator-style UGC, or ad creative, we produce with retention and conversion in mind.
Most clients work with us on a monthly retainer through dfrnt STUDIO (always-on growth) or dfrnt SHARK (speed/testing).
We also take campaign-based projects for launches or high-intensity sprints.
We’ll recommend the right structure based on your goals.
Start with a strategy call.
We’ll understand your goals, audience, brand voice, and current performance.
Then we propose a platform plan, content system, and scope. Once confirmed, onboarding covers access setup, brand immersion, and your first month roadmap.
In 30 minutes, we’ll pinpoint what’s holding your social and paid creatives back, then map out a clear, performance-led plan to increase reach, leads, and revenue without wasting budget.
team@dfrnt.sg
