
LinkedIn isn’t a nice-to-have anymore — it’s where reputations are built, decisions are influenced, and deals start warming up before anyone fills a form.
dfrnt is a performance-creative LinkedIn marketing agency in Singapore. We help founders, executives, and brands create content that positions you as the obvious choice in your category — then turns that attention into real business outcomes.




LinkedIn is the only major platform where your audience is already in business mode. They’re there to learn, evaluate, hire, partner, buy, and decide who they trust.
Done right, LinkedIn helps you:
Show expertise at scale (without sounding like a brochure)
Shorten sales cycles by building trust early
Generate B2B leads through content + conversation
Attract talent and partners with a brand people want to work with
If your buyers are decision-makers, LinkedIn is not optional.
We help you grow influence, build authority, and generate quality leads on LinkedIn.
We don’t post empty “thought leadership.” We build a credibility system around your brand — shaping your POV, defining clear content pillars and recurring series, banking hooks and topics, and planning monthly content that moves audiences from awareness to trust to enquiry.
We create LinkedIn-native content that feels human, sharp, and worth stopping for — from founder/executive posts and brand page content to carousels, document posts, short-form video, and copy written in your real voice (not corporate soup).
If you’re the face of the brand, your LinkedIn is your sales deck. We help you build a consistent, credible presence through voice and persona shaping, strong story positioning, a weekly content engine, and comment strategy that boosts visibility and inbound opportunities.
Yes.
LinkedIn is one of the highest-value platforms in Singapore for B2B growth because your audience is already in professional mode.
Decision-makers use LinkedIn to evaluate expertise, vendors, partners, and talent.
If your sales cycle involves trust, credibility, or considered decisions, LinkedIn marketing is one of the fastest ways to build authority and influence pipeline.
A LinkedIn marketing agency builds an authority engine, not just posts.
We handle LinkedIn strategy, messaging, content pillars, copywriting, carousel design, posting cadence, comment/engagement support, and performance optimisation.
The goal is simple: make your brand or leadership presence visible, credible, and opportunity-generating.
We provide end-to-end LinkedIn growth support: LinkedIn content strategy, content creation (posts, carousels, video), founder/executive personal branding, brand page management, community/engagement guidance, and performance creatives for LinkedIn ads.
Everything is designed to build trust and drive enquiries.
Both matter, but personal profiles typically outperform company pages for organic reach.
A founder or leadership profile builds trust faster; the company page supports scale, hiring, and brand legitimacy.
We recommend the mix based on your goals — and make sure the narratives reinforce each other.
Content that’s valuable, human, and POV-led.
That includes industry insights, case studies, contrarian takes, founder lessons, behind-the-scenes, carousels/document posts, and short-form video.
LinkedIn rewards clarity and usefulness over fluff — so we build recurring series that compound authority.
Consistency beats bursts.
Most brands grow well with 3–5 posts per week on key profiles and 2–3 posts per week on company pages.
We set cadence based on your audience behaviour and your production runway so growth is sustainable, not a two-week sprint.
Yes — especially for B2B.
LinkedIn leads usually come through trust + conversation, not aggressive selling.
When your content repeatedly proves relevance and expertise, prospects start DMing, commenting, and warming up before a call.
We design content systems that attract the right people and push them into inquiry naturally.
We support LinkedIn ads through performance creatives and copy designed for credibility-first conversion.
If you have a media team, we plug into them. If you don’t, we can scope full ads management.
Either way, the creative is the lever — and we build it to earn trust fast.
Expect early visibility improvements in 4–6 weeks as we refine hooks and platform fit.
Consistent inbound outcomes and authority compounding usually show up around 8–12 weeks, once content pillars and series settle into repeatable winners.
Yes.
We don’t do generic “CEO content.”
We capture voice, personality, POV, and boundaries during onboarding, then write in a way that sounds like your leader — smart, human, and credible — not like corporate ghostwriting.
Yes, and they’re one of LinkedIn’s strongest formats.
Carousels drive saves, shares, and dwell time, which boosts reach and authority.
We handle structure, copy, and design to make them easy to skim and hard to ignore.
We can support engagement strategy and response guidance.
Comments are not housekeeping on LinkedIn — they’re a growth engine.
Meaningful conversations drive wider distribution, which is why we plan for visibility through content + comment playbooks.
That’s common.
We start with a clean audit: profile/page positioning, bio, featured sections, content gaps, narrative clarity, and competitor benchmarks.
Then we relaunch with a consistent content system so you regain momentum properly.
Sometimes, but only with adaptation.
LinkedIn audiences need clearer framing, more context, and stronger takeaway value.
We can repurpose intelligently so the idea travels across platforms without feeling copy-pasted or shallow.
Because we’re performance-creative.
We don’t make posts for optics — we make posts for authority, attention, and opportunity.
You’ll get a LinkedIn system that builds credibility and drives real business outcomes, not just polite likes.
In 30 minutes, we’ll pinpoint what’s holding your social and paid creatives back, then map out a clear, performance-led plan to increase reach, leads, and revenue without wasting budget.