Instagram Marketing Agency in Singapore
Make Instagram work harder than your aesthetic.
Instagram isn’t a portfolio. It’s a sales floor.
If your feed looks good but your business isn’t growing, the problem isn’t the algorithm — it’s the strategy behind the content.
dfrnt is a performance-creative Instagram marketing agency in Singapore. We build platform-native content and growth systems that turn scrolls into follows, follows into trust, and trust into revenue.
Boost Engagement by 200%
Turn Likes into Loyal Customers
Reach 500K+ new followers
Get Your Brand Seen by Millions
Trusted by world-class brands and organisations of all sizes
Instagram Strategy & Content System
No more guessing what to post. We build a repeatable content engine around your audience and offer.
Instagram Reels & Short-Form Video
Reels are the growth lever on IG. We build them like performance creatives, not random vibe videos.
Performance Creatives for Instagram Ads
Ads don’t scale without creative that converts. We create Meta-ready IG assets designed to drive CTR, lower CPA, and lift ROAS.
Why Instagram still wins (when you play it right)
People don’t open Instagram to “see ads.” They open it to explore, compare, and decide.
Instagram is still one of the strongest platforms for:
- Brand desirability (how people feel about you)
- Discovery via Reels and Explore
- Community & loyalty through Stories and DMs
- Conversion when content + ads work together
But IG is unforgiving. If you’re posting randomly or recycling old formats, you’ll get polite likes and zero growth.
We make sure your content earns attention and moves people.
From Ideas to Actions
Instagram is one of the most powerful platforms to connect with your audience visually and emotionally.
With over a billion active users, it is the place where trends start, stories spread, and brands get discovered.
If your business isn’t using Instagram to its fullest, you are leaving opportunities behind.
1
Discovery Call
We begin by understanding your brand goals, challenges, and audience insights.
2
Research & Plan
We develop a tailored strategy with clear objectives, timelines, and creative direction.
3
Design & Build
Our team brings concepts to life through engaging visuals and smart digital solutions.
4
Launch & Support
We launch your campaign and refine it continuously for maximum performance.
Simple answers to your social media questions.
Yes.
Instagram remains one of the most influential platforms in Singapore for discovery and purchase decisions, especially for lifestyle, beauty, wellness, F&B, retail, and services.
People use IG to compare brands, check social proof, and DM before buying.
With Reels + Explore driving non-follower reach and Stories driving conversion, Instagram marketing is still a core growth channel when content is built for today’s behaviour.
A real Instagram marketing agency builds a growth system, not just a pretty feed.
At dfrnt., we handle Instagram strategy, content pillars, monthly calendars, Reels production, copywriting, design, posting, community engagement, and performance optimisation.
The goal is consistent improvement in reach, retention, follows, enquiries, and sales — not random posting.
We provide end-to-end Instagram management:
Instagram content strategy & planning
Reels and short-form video creation
Carousel and static post design + copy
Stories planning and conversion flows
Account/page management
Community management (comments/DMs)
Performance creatives for Instagram ads
Everything we do is built to grow attention and revenue.
Instagram rewards content that feels native, useful, and fast to consume. The top performers are usually:
Reels (reach + discovery)
Carousels (saves + authority)
Stories (trust + conversion)
relatable POVs, how-tos, mini-educational series, testimonials, behind-the-scenes, and “quick win” tips. We test formats quickly to find your winning mix, then scale series that compound growth.
It depends on your niche, audience behaviour, and production runway.
Most brands see solid traction with 3–5 feed posts per week, 2–4 Reels weekly, and consistent Stories.
We don’t push volume for ego — we build a sustainable cadence that keeps quality high and growth consistent.
Yes.
We run the full Reels engine: concepting, scripting, shoot direction (on-site or remote), editing, captions, and posting if needed.
Reels are designed for watch-time and action, not just vibes. If your team isn’t comfortable on camera, we can execute UGC-style formats, product-led edits, voiceovers, and narrative cuts instead.
Definitely.
Instagram is a strong mid-funnel + conversion platform when content is planned for the customer journey.
We build trust through Reels and carousels, then convert through Stories, DM prompts, link optimised captions, and smart retargeting creatives.
We can.
Some clients want full Meta Ads management, others already have a media team.
Either way, we create performance-led Instagram ad creatives for Feed, Story, and Reels placements — built to lift CTR, lower CPA, and improve ROAS.
Creative is the main lever now, so we obsess over it.
You’ll usually see early lifts in reach and engagement within 4–6 weeks as we refine hooks and platform fit.
Stronger conversion outcomes (leads/sales) typically compound around 8–12 weeks once winning series and ad creatives are scaled.
Yes — we keep your brand identity consistent, but we adapt it to Instagram’s native language.
A brand guide made for brochures doesn’t always win on IG.
We make sure your content is recognisable and algorithm-friendly so it performs without losing your aesthetic.
Yes.
Captions are a conversion tool, not decoration. We write for scroll-stop, retention, saves/shares, and action.
Hashtags are less powerful than they used to be, but we still use them strategically alongside keyword-optimised captions for discovery.
If you want us to.
We offer community management that includes comment replies, moderation, sentiment tracking, engagement prompts, and escalation handling.
DM management is optional depending on your internal workflow and comfort level.
That’s common.
We start with a full audit: bio, highlights, pinned posts, feed consistency, content gaps, and platform fit.
We clean up the foundations first, then build a growth engine on top.
You don’t scale a shaky house.
Yes — but properly.
We adapt pacing, framing, captions, and endings so it feels native to IG Reels.
Straight copy-paste usually underperforms. Smart adaptation lets you scale across platforms without killing results.
Because we’re performance-creative at core.
We don’t make content for vanity metrics or portfolio reels. We build Instagram systems that win attention, deepen trust, and drive real business outcomes.
You get repeatable growth, not random spikes.
Claim Your Free Growth Strategy Session
In 30 minutes, we’ll pinpoint what’s holding your social and paid creatives back, then map out a clear, performance-led plan to increase reach, leads, and revenue without wasting budget.