
YouTube isn’t a social platform. It’s a search engine + trust machine.
If your videos aren’t ranking, retaining, or converting, you don’t need “more content.” You need a YouTube system built for growth.
dfrnt is a performance-creative YouTube marketing agency in Singapore. We help brands build channels that earn attention sustainably — through strategy, production, YouTube SEO, Shorts, and performance creatives that drive real business outcomes.




Most platforms give you short spikes. YouTube gives you evergreen momentum.
Done right, YouTube helps you:
Rank for high-intent searches long after posting
Build trust at scale through depth and proof
Own your category narrative instead of renting reach
Drive leads and sales via video-led funnels
Scale Shorts + long-form together for full-funnel growth
If your audience researches before buying, YouTube is where they decide.
01 — Discovery Call
We deep-dive your brand goals, ICP, offers, current content, and channel gaps. We look for what’s blocking growth and what can be scaled.
02 — Research & Plan
We audit your category, identify search opportunities, map content pillars, and build a monthly plan tied to KPIs.
03 — Design & Build
We script, produce, edit, and package videos with retention psychology and platform-native pacing — plus titles/thumbnails designed to win clicks.
04 — Launch & Optimise
We publish, track performance, refine topics and formats, and scale what wins. YouTube growth is compounding — we build for that.
We design a channel strategy that fits your brand, audience, and offer — not random uploads for “consistency.”
We handle end-to-end video execution so your team doesn’t burn out.
Pretty videos don’t matter if nobody finds them.
YouTube ads win when the creative earns attention fast. We create ad-native videos for skippable placements.
Yes.
YouTube remains one of the strongest channels in Singapore for long-term discovery and trust.
Unlike feed-first platforms, YouTube content can rank on search and Suggested for months or even years.
That means your videos keep bringing in high-intent traffic, leads, and sales long after posting — making YouTube one of the best ROI platforms for sustainable growth.
A YouTube marketing agency builds and runs a channel growth system.
This includes YouTube strategy, topic planning, scripting, production, editing, YouTube SEO, thumbnails/titles, Shorts strategy, publishing support, and performance optimisation.
The goal isn’t just “more videos,” it’s more ranking, watch time, subscribers, and business outcomes.
We provide end-to-end YouTube growth support including:
YouTube content strategy and channel roadmap
Long-form video creation + production
YouTube Shorts scripting and editing
YouTube SEO (keywords, titles, descriptions, playlists)
Thumbnail and packaging guidance
Channel management and reporting
Performance creatives for YouTube ads
Everything is built to compound visibility and conversions.
Absolutely.
YouTube is a trust platform where people research before buying. The right content series builds credibility, answers objections, and makes your brand the obvious choice.
We link content into your funnel with clear CTAs, landing alignment, and remarketing creative — so views don’t just inflate, they convert.
Content that’s useful, specific, and retention-led.
This includes explainers, how-tos, comparisons, product demos, case studies, founder POVs, and myth-busting content.
We also build recurring series so your channel compounds instead of relying on one-off “viral” attempts.
Consistency matters, but only if it’s sustainable.
Many brands grow well with 2–4 long-form videos a month, paired with 4–12 Shorts weekly, depending on niche and resources.
We recommend cadence based on your category, audience behaviour, and production runway.
Yes.
Shorts are one of the fastest discovery levers on YouTube.
We build Shorts like performance creatives — hook-first, mobile-native, and paced for rewatching — then use them to funnel audiences into long-form videos for deeper trust and conversion.
YouTube SEO is how your videos get found through search, Suggested, and Browse.
It includes keyword targeting, video structure, titles, descriptions, tags, chapters, playlists, and topic clustering.
Without YouTube SEO, your content is basically shouting into the void.
YouTube is compounding, not instant.
Early traction (CTR, watch time lift, ranking improvements) usually shows in 6–8 weeks.
Strong momentum and consistent discovery typically build over 3–6 months, because YouTube rewards topic consistency, retention, and channel velocity.
Yes.
Packaging is half the win. Great videos fail if the thumbnail/title doesn’t earn the click.
We craft curiosity-led, keyword-aligned titles and clear, high-contrast thumbnails that fit your brand and improve CTR.
Not necessarily.
Founder-led channels perform strongly, but we can also produce formats using voiceovers, product-led visuals, screen recordings, interviews, UGC, or animation.
We’ll recommend what fits your audience and brand comfort level.
Yes, with adaptation.
Shorts can be repurposed from TikTok/IG Reels, but need YouTube-native pacing and framing.
Long-form content requires deeper structure, clearer value stacking, and stronger retention arcs.
We repurpose intelligently so it performs, not just exists.
That’s common.
We start with a channel audit: positioning, visual identity, playlist structure, SEO gaps, content patterns, category benchmarks, and competitor mapping.
We fix the foundations first, then relaunch with a growth system.
We support YouTube ads through performance-led creative and copy.
If you have a media team, we plug in as the creative engine. If not, we can scope full YouTube ads management.
Either way, YouTube ads succeed or fail on creative — and that’s our lane.
Because we’re performance-creative.
We don’t make videos for vanity views. We build YouTube engines that rank, retain attention, and drive real business outcomes — with strategy, production, SEO, Shorts growth, and creative testing all working together.
In 30 minutes, we’ll pinpoint what’s holding your social and paid creatives back, then map out a clear, performance-led plan to increase reach, leads, and revenue without wasting budget.